AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Russia: Q1 2022 Performance Review
In Q1 2022, the top 5 apparel apps on iOS in Russia showed varied performance in weekly downloads, revenue, and active users. Insights from Sensor Tower reveal key trends.
The first quarter of 2022 saw significant activity in the apparel app market on iOS in Russia. Here’s a look at how the top 5 apps performed, based on data from Sensor Tower.
SHEIN - Shopping Online had a dynamic quarter in terms of weekly downloads, peaking at around 87K in mid-February before a decline to approximately 27K by the end of March. Weekly active users started at 2.35M at the beginning of the quarter and reached a high of 3.34M by the end of February, before dropping to 2.14M by the end of March.
SUNLIGHT гипермаркет украшений showed a consistent pattern in weekly downloads, peaking at around 40K in late February. However, downloads saw a decline towards the end of the quarter, reaching approximately 11K in late March. Weekly active users were relatively stable, starting at 416K and seeing a slight peak at 442K in late February before ending the quarter at about 349K.
SOKOLOV: ювелирный магазин experienced a steady increase in weekly downloads mid-quarter, reaching a peak of approximately 42K in the week of February 21. Weekly active users saw a gradual increase from 158K at the start of January to 191K by late February, followed by a decline to around 135K by the end of March.
H&M - we love fashion saw a peak in weekly downloads at about 34K in late February, before a significant drop to approximately 8K by the end of the quarter. The app’s weekly active users started at 402K and saw a peak of nearly 398K at the end of February, followed by a decline to around 77K by the end of March.
ASOS - Discover Fashion Online had a varied performance with weekly downloads peaking at around 32K in mid-February. However, downloads dropped significantly to around 5K by the end of the quarter. Weekly active users began at 265K and saw a peak of 289K in mid-February, followed by a decrease to approximately 68K by the end of March.
This data highlights the dynamic nature of the apparel app market in Russia. For more detailed insights and analysis, visit Sensor Tower.
