AI Insights · Timothy · March 2022
Top 5 Apparel Apps on iOS in Romania: Q1 2022 Performance
Discover the performance of the top 5 apparel apps on iOS in Romania during Q1 2022, including download trends and active user statistics.
In Q1 2022, the top 5 apparel apps on the iOS platform in Romania showed varying trends in downloads and active user engagement. Below, we delve into the performance metrics for SHEIN - Shopping Online, ABOUT YOU Online Fashion Shop, efootwear.eu online shoe store, H&M - we love fashion, and Fashion Days.
SHEIN - Shopping Online experienced a notable increase in weekly downloads, starting from approximately 4.8K in late December 2021 to peaking at around 16.1K by the end of January 2022. This was followed by a slight decline, stabilizing around 7.6K to 8.4K downloads per week through March. Active user numbers for SHEIN consistently grew from 44.3K to 64.1K across the quarter.
ABOUT YOU Online Fashion Shop showed a more modest download trend, with weekly downloads fluctuating between 4.2K and 5.2K in January, and ending the quarter at around 4.8K. Active user engagement saw a slight decline from 66.2K in late December to 62.5K in mid-March, before recovering to 65K by the end of the quarter.
efootwear.eu online shoe store started with around 3.3K downloads per week in late December and saw a peak of 6K downloads by the end of January. This was followed by a gradual decrease, with weekly downloads ranging from 3.3K to 4.8K through March. Active users showed a consistent trend, starting at 17.5K and ending the quarter at 20.9K.
H&M - we love fashion had a relatively stable download rate, fluctuating between 2.2K and 3.7K per week. Active users started at a high of 71.1K in late December, dipped to 57.6K in mid-January, and then recovered to 66.3K by the end of March.
Fashion Days saw its weekly downloads peak at 4.3K in mid-January, then experienced a decline, stabilizing around 1.4K to 2.3K through March. Active user figures showed a decrease from 29.9K in early January to around 24.7K in early March, before rising to 27.5K by the end of the quarter.
These insights demonstrate the varying degrees of user engagement and download trends among the top apparel apps on iOS in Romania during Q1 2022. For more detailed insights, visit Sensor Tower.
