AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Portugal - Q1 2022
An overview of the performance of the top 5 apparel apps on the iOS platform in Portugal during Q1 2022, highlighting download trends and active user statistics.
In the first quarter of 2022, the top five apparel apps on the iOS platform in Portugal demonstrated varied performance in terms of downloads and active users. Here's a closer look at their trends:
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from around 4.1K at the beginning of January and peaking at 8.1K in early March. Active users also showed a steady rise, climbing from approximately 124K to 151K by the end of March.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads at the end of January, reaching 17.5K. The app maintained steady active user numbers throughout the quarter, peaking at about 45.6K in late January before stabilizing around 30K towards the end of March.
ZARA had a fluctuating download pattern, with a notable peak of 6K in mid-January. Active users saw a slight dip in February but recovered to end the quarter with around 24.6K.
PULL&BEAR showed a downward trend in downloads, starting from 4.7K in early January and dropping to approximately 1.2K by the end of March. Active users remained relatively stable, hovering around 12K to 16K throughout the quarter.
Nike: Shoes, Apparel, Stories had a modest but steady download rate, with a peak of 2.4K at the end of March. Active users started at around 39K and increased to approximately 42.8K by the end of the quarter.
This data, sourced from Sensor Tower, provides valuable insights into the performance of these leading apparel apps in Portugal for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.
