Top 5 Apparel Apps on iOS in Oceania Q1 2022

In Q1 2022, the top 5 apparel apps on the iOS platform in Oceania showed varied performance across key metrics such as downloads, active users, and revenue. Here's a closer look at the data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in its weekly downloads, starting at approximately 18.8K in late December and peaking at around 23K by the end of March. The app also experienced a steady rise in weekly active users, growing from nearly 298K to about 384K throughout the quarter.

Nike: Shoes, Apparel, Stories had fluctuating download numbers, beginning with around 7.5K weekly downloads at the start of the quarter and ending with nearly 6.7K. The app's weekly active users saw a slight decline initially but picked up towards the end of the quarter, increasing from approximately 66.2K to 67K.

Cotton On experienced a downward trend in weekly downloads early in the quarter, dropping from about 7.6K to 3.8K but recovered slightly to end at around 4.5K. The app's weekly active users remained relatively stable, averaging around 42K throughout the quarter.

JD Sports had a mixed performance in weekly downloads, starting at approximately 5.2K, dipping to around 3.2K, and then recovering to about 4.3K by the end of March. The weekly active users exhibited a similar pattern, fluctuating between 18K and 21K.

Culture Kings Australia saw a significant drop in downloads from about 7.9K to 3.2K early in the quarter but managed to recover to approximately 3.2K by the end of March. The app's active users showed some fluctuation, starting at around 39.7K and ending at approximately 36.6K.

For more detailed insights and data, visit Sensor Tower.