AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Nigeria: Q1 2022 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Nigeria during Q1 2022, including downloads and active user data.
During the first quarter of 2022, the top 5 apparel apps on iOS in Nigeria demonstrated varying performance trends in terms of downloads and active users. Here, we delve into the weekly data for each app, as provided by Sensor Tower.
SHEIN - Shopping Online saw notable fluctuations in its weekly downloads, starting at 877 and reaching a peak of 2.2K in the week of February 21. Active users increased steadily from 5.5K at the beginning of January to 8.8K by the end of March.
ZARA experienced relatively stable weekly downloads, ranging between 247 and 385 throughout the quarter. The number of active users also remained consistent, hovering around 1.7K to 1.8K weekly.
ASOS - Discover Fashion Online had weekly downloads varying from 215 to 397. Active users showed a slight decline from 2.8K at the start of the quarter to around 2.4K by the end of March.
Fashion Nova - Online Shopping maintained a steady download rate, with weekly figures ranging from 215 to 294. Active users gradually increased from 1.5K to 1.7K over the quarter.
PrettyLittleThing had consistent weekly downloads, fluctuating between 224 and 302. The number of active users showed a slight upward trend, starting at 1.3K and ending at nearly 1.5K by the end of March.
These insights, sourced from Sensor Tower, highlight the download and active user trends for the top apparel apps on iOS in Nigeria during Q1 2022. For more detailed analytics and data, visit Sensor Tower.
