AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Kenya - Q1 2022
Discover the performance trends of the top 5 apparel apps on the iOS platform in Kenya during Q1 2022, including download and active user metrics.
Throughout the first quarter of 2022, the top 5 apparel apps on the iOS platform in Kenya showcased varied performance trends in terms of weekly downloads and active users. Here’s a closer look at their metrics:
SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting at 156 at the end of December and peaking at 292 in mid-February. Active users also demonstrated a steady increase, growing from 1.3K at the start of January to nearly 1.7K by the end of March.
Fashion Nova - Online Shopping experienced fluctuations in weekly downloads, with a notable peak of 127 in the second week of January. The app's active users increased from 254 in late December to 329 by the end of March, indicating a gradual upward trend.
PrettyLittleThing displayed a moderate increase in weekly downloads, reaching a high of 102 in the first week of March. The active user count rose from 200 in late December to 279 by the end of March, showcasing steady growth.
ZARA maintained a relatively stable download rate, peaking at 82 in the final week of March. The app's active users increased consistently, starting at 294 in late December and reaching 408 by the end of March.
ASOS - Discover Fashion Online had a notable spike in weekly downloads, achieving 78 in the first week of March. Active users grew from 266 in late December to 319 by the end of March, reflecting a steady increase.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of apparel apps in Kenya. For more detailed analytics and trends, visit Sensor Tower.
