Top 5 Apparel Apps on iOS in Italy - Q1 2022

In the first quarter of 2022, the top 5 apparel apps on the iOS platform in Italy displayed a range of trends in downloads and active users, according to Sensor Tower data. Here’s a closer look at how each app performed throughout the quarter.

SHEIN - Shopping Online had a consistent increase in weekly downloads, peaking at approximately 27.5K in the last week of March. The app started the quarter with about 19.5K downloads and saw a steady rise. Weekly active users also grew significantly, starting at 1.1M and reaching around 1.3M by the end of March.

Zalando – Online fashion experienced a moderate fluctuation in weekly downloads, starting at 17.9K and ending at around 17.5K. The number of active users showed more variability, beginning at 378.2K and increasing to 388.7K by the quarter's end, with notable dips and rises in between.

Nike: Shoes, Apparel, Stories saw its weekly downloads fluctuate slightly, starting at approximately 11.9K and closing the quarter at around 12.5K. Active users showed a steady increase, beginning the quarter at 178.1K and rising to about 226.9K by the end of March.

ZARA exhibited a varied download trend, with a peak of 23.2K in the first week of January and a low of 7.3K in late February. Weekly active users fluctuated as well, starting at 173K and ending at around 151.8K, showing some ups and downs throughout the quarter.

ABOUT YOU Online Fashion Shop had a relatively stable download pattern, starting at 11.5K and ending at approximately 9.2K. Active users also displayed moderate variability, starting at around 184.9K and slightly decreasing to 180.2K by the end of March, with some fluctuations during the quarter.

These insights highlight the dynamic nature of the apparel app market on iOS in Italy during Q1 2022. For more detailed analytics and insights, visit Sensor Tower.