Top 5 Apparel Apps on iOS in Ireland: Q1 2022 Performance

In the first quarter of 2022, the top five apparel apps on the iOS platform in Ireland demonstrated diverse trends in downloads and active users. Here’s a closer look at the performance of each app:

SHEIN - Shopping Online experienced a consistent increase in weekly downloads, starting from approximately 3K in early January and peaking at around 4.6K in late March. The app also saw a steady rise in weekly active users, growing from about 80K at the beginning of the quarter to nearly 97K by the end of March.

ASOS - Discover Fashion Online had relatively stable weekly downloads, with a notable spike to 1.8K in mid-March. The app's weekly active users remained fairly constant, fluctuating slightly around the 14K mark throughout the quarter.

JD Sports showed a slight decline in weekly downloads early in the quarter, but it rebounded to about 1.5K by the end of March. The weekly active users for JD Sports displayed minor fluctuations, maintaining an average of around 12K to 13K.

Nike: Shoes, Apparel, Stories saw a decrease in weekly downloads from 2.1K at the start of January to around 1K in most of March, with a notable increase to 1.7K in the final week. The app's weekly active users ranged between 24K and 31K, showing a peak towards the end of the quarter.

ZARA maintained a consistent download rate of approximately 1K per week, with a slight increase to 1.1K in the last week of March. The weekly active users for ZARA showed a gradual decline from around 18K in early January to about 16K by the end of March.

These insights are derived from Sensor Tower’s data, providing a comprehensive overview of the performance trends for the top apparel apps in Ireland on the iOS platform during Q1 2022. For more detailed analytics and insights, visit Sensor Tower.