AI Insights · Timothy · March 2022
Top 5 Apparel Apps on iOS in the UK: Q1 2022
Discover the performance trends of the top 5 apparel apps on iOS in the UK during Q1 2022, including SHEIN, JD Sports, ASOS, Nike, and boohoo.
In the first quarter of 2022, the top 5 apparel apps on iOS in the United Kingdom showed varying trends in weekly downloads and active users. This analysis, based on data from Sensor Tower, provides insights into the performance of these popular apps: SHEIN - Shopping Online, JD Sports, ASOS - Discover Fashion Online, Nike: Shoes, Apparel, Stories, and boohoo - Shopping & Clothing.
SHEIN - Shopping Online experienced a steady increase in weekly downloads throughout the quarter. Downloads began at approximately 34.5K in late December and peaked at about 54.7K in early March. The app's weekly active users also showed a positive trend, starting from around 1.1M and reaching approximately 1.35M by the end of March.
JD Sports saw a decline in weekly downloads during January, dropping from around 40.3K to 23.2K. However, downloads stabilized in February and March, maintaining a range between 19.6K and 24.1K. The app's weekly active users remained relatively stable, fluctuating between 153K and 185K during the quarter.
ASOS - Discover Fashion Online had a variable trend in weekly downloads, starting at about 31.9K in late December and fluctuating between 18.8K and 28.7K throughout the quarter. Weekly active users showed a slight decline from approximately 299K at the beginning of the quarter to about 252K by the end of March.
Nike: Shoes, Apparel, Stories experienced a decrease in weekly downloads, starting from about 27.2K and declining to around 16.3K in mid-March before a slight increase to 24.3K by the end of the quarter. The app's weekly active users showed some fluctuation, peaking at approximately 279K at the end of March after a dip to around 219K in late February.
boohoo - Shopping & Clothing had a gradual decline in weekly downloads, starting at about 20.6K in late December and dropping to around 15.7K by the end of March. Weekly active users followed a similar trend, decreasing from approximately 221K to around 191K over the quarter.
For more detailed insights and data, visit Sensor Tower.
