Top 5 Apparel Apps on iOS in France - Q1 2022

During the first quarter of 2022, the top 5 apparel apps on iOS in France demonstrated varied performance in terms of downloads and active users. Below, we break down the key metrics for each app based on data from Sensor Tower.

SHEIN - Shopping Online showed a consistent performance in weekly downloads. Starting at approximately 34.8K downloads in the last week of December 2021, the app experienced slight fluctuations but ended the quarter with 36.3K downloads in the last week of March 2022. The active users saw a steady rise from 893K in late December to peaking at about 1.06M by the end of March.

Zalando – Online fashion had a notable increase in weekly downloads at the beginning of January 2022, reaching up to 29.9K. However, there was a gradual decline with some fluctuations, ending the quarter with around 20.2K downloads. The active users started at 344.6K in late December, peaking at 472.7K in early January, and then fluctuating to end at 397K in late March.

Nike: Shoes, Apparel, Stories exhibited a relatively stable download trend, starting at 16.9K in late December and ending at 17.5K in late March. The active users showed a positive trend, beginning at 272.2K at the end of December and gradually increasing to 347.7K by the end of March.

ASOS - Discover Fashion Online started with 14.5K downloads in late December and saw a peak of 18.6K in the second week of January. The downloads then tapered off towards the end of the quarter, closing at 11.6K. The active users followed a similar trend, starting at 186K, peaking at 252.6K in early January, and ending at 184.3K by the end of March.

ZARA witnessed a peak of 21.3K downloads in early January, but the numbers dipped to around 12.1K by the end of March. The active users started at 196.1K in late December, reached a high of 236.7K in early January, and then settled at 184.8K by the end of March.

For more in-depth insights and data, visit Sensor Tower.