Top 5 Apparel Apps on iOS in Finland: Q1 2022 Performance

In the first quarter of 2022, the performance of the top 5 apparel applications on the iOS platform in Finland showcased diverse trends. Data from Sensor Tower reveals insights into weekly downloads and active users for these leading apps.

Zalando – Online fashion started the quarter with around 1.6K weekly downloads, experiencing a slight decline mid-quarter but ending strong with approximately 1.4K downloads by the end of March. The app maintained a consistent user base, beginning at 40.5K active users and showing a steady increase to 41.7K by the end of the quarter.

SHEIN - Shopping Online saw a notable rise in weekly downloads, starting at 762 and peaking at 1.6K in mid-March. Active users also exhibited an upward trend, from 29.8K at the start of the quarter to a peak of 32.1K before settling at 29.7K by the end of March.

H&M - we love fashion had a consistent performance in terms of weekly downloads, with a slight increase towards the end of the quarter, reaching a high of 1.5K in the last week of March. The app's active users showed a gradual decline from 32.6K to 29.5K over the three months.

ABOUT YOU Online Fashion Shop experienced a significant increase in weekly downloads, starting at 542 and peaking at 1.6K by the end of March. Active users followed a similar trend, beginning at 6.4K and reaching 7.8K by the end of the quarter.

Lindex showed fluctuations in weekly downloads, peaking at 917 in late January and ending the quarter with 407. The active user base also varied, starting at 1.8K and peaking at 2.2K before settling at 2K by the end of March.

For more detailed insights and data, visit Sensor Tower.