Top 5 iOS Apparel Apps in Europe Q1 2022

In the first quarter of 2022, the top 5 apparel applications on iOS in Europe demonstrated remarkable performance. Here’s a look at the weekly downloads and active user trends for these popular apps.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting at approximately 234K and peaking at around 339K in mid-February. The app maintained high engagement, with weekly active users rising from 8.1M to nearly 9.9M by the end of February.

H&M - we love fashion experienced fluctuating download numbers, beginning at 140K and reaching a peak of 149K in mid-February before declining to 97K by mid-March. Active users showed a decreasing trend from 3M at the beginning of January to about 2.6M at the end of March.

Zalando – Online fashion had a consistent performance in weekly downloads, with numbers hovering around 123K to 147K throughout the quarter. Active users displayed a slight decline initially but showed recovery towards the end, growing from 2.5M to 2.6M.

Nike: Shoes, Apparel, Stories also showed consistent download figures, starting at 113K and reaching a high of 135K by mid-February. Active users increased from 1.5M to 1.8M by the end of March, indicating strong user engagement.

ZARA witnessed a decline in weekly downloads from 150K at the start of January to approximately 97K by the end of March. Similarly, active users dropped from 1.6M to about 1.3M over the same period.

This data, sourced from Sensor Tower, provides valuable insights into the performance trends of leading apparel apps in Europe. For more detailed analytics and insights, visit Sensor Tower.