AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Spain Q1 2022
In Q1 2022, the top 5 apparel apps on iOS in Spain showed varied trends in downloads and active users. Insights from Sensor Tower reveal notable fluctuations across these leading apps.
The first quarter of 2022 saw notable performance trends among the top 5 apparel apps on the iOS platform in Spain. Data from Sensor Tower provides an in-depth look at weekly downloads and active users for these leading apps.
SHEIN - Shopping Online experienced a significant increase in weekly downloads, starting at approximately 17.7K at the end of December and peaking at around 38.8K in the final week of March. The app also saw a rise in weekly active users, beginning at 614K and reaching a high of 757K by the end of the quarter.
Zalando – Online fashion had a varied download trend, with weekly downloads starting at 13K and fluctuating before ending at approximately 10.9K. The number of weekly active users also showed some movement, starting at around 150K and peaking at 192K in early January, before stabilizing at around 159K by the end of March.
ZARA saw its weekly downloads peak at 27.5K in the first week of January, then decrease to around 8.3K by the end of March. The app's active users followed a similar trend, starting at 119K, peaking at 190K in early January, and then stabilizing around 106K towards the end of the quarter.
Nike: Shoes, Apparel, Stories showed a stable trend in weekly downloads, beginning at 8.7K and ending at 8.1K. The app's active user base also demonstrated growth, starting at 90.4K and reaching approximately 118K by the end of the quarter.
PULL&BEAR had a more fluctuating download trend, starting at 8.1K, peaking at 19.9K in early January, and ending at around 5.3K. Active users for the app started at 51.3K, peaked at 77.1K in the first week of January, and then settled at around 46.5K by the end of March.
For more detailed insights and data on app performance, visit Sensor Tower.