Top 5 iOS Apparel Apps in Denmark Q1 2022 Performance

Throughout the first quarter of 2022, the top 5 apparel applications on iOS in Denmark demonstrated varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the trends for these popular apps.

Zalando – Online fashion maintained a consistent download rate, peaking at 3.1K in late December and experiencing minor fluctuations, ending the quarter at approximately 2.4K weekly downloads. Active users saw a gradual decline from 104.8K to 94.1K by late February, before recovering to 106.5K by the end of March.

SHEIN - Shopping Online exhibited a steady increase in downloads, rising from 1.9K in late December to 3.2K by the end of March. The app's active users fluctuated slightly but remained relatively stable around 52K throughout the quarter.

H&M - we love fashion saw its downloads peak in mid-February at 3.4K, with a notable increase from the start of the quarter's 1.9K to 2.6K by the end of March. Active users, however, experienced a decline from 84.3K at the start of January to 69.1K by late February, before stabilizing around 72K in March.

NA-KD - Shop Fashion Online experienced a decrease in downloads from 3.2K in late December to approximately 1K by the end of March. Active users followed a similar downward trend, starting at 14.1K and ending the quarter at 9.7K.

ONLY STORES showed variability in downloads, starting at 1.3K in late December, peaking at 2.7K at the end of March. Active users remained robust, starting at 16K and peaking at 18.8K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.