Top 5 Apparel Apps on iOS in Germany for Q1 2022

In the first quarter of 2022, the top 5 apparel apps on the iOS platform in Germany exhibited diverse performance in terms of weekly downloads and active users. Here's a closer look at the data sourced from Sensor Tower.

Zalando – Online fashion experienced a relatively stable trend in weekly downloads, starting the quarter with around 26.6K downloads and ending with approximately 27.5K downloads. Active users fluctuated slightly but showed a positive trend, increasing from 431.7K at the beginning of January to 434.6K by the end of March.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 17.9K at the end of December 2021 and reaching a peak of around 25K by the end of March 2022. Active users also increased, from 395.8K to 461.5K over the same period, reflecting a growing user base.

H&M - we love fashion displayed a more varied pattern in weekly downloads, with numbers ranging from 17.2K to 22.5K throughout the quarter. Active users remained relatively steady, maintaining an average of around 320K to 335K, indicating a stable user engagement.

Nike: Shoes, Apparel, Stories started the quarter with 13.2K weekly downloads, peaking at 20.1K in the week of February 21, before dropping to 16.1K by the end of March. Active users showed a positive trend, increasing from 196.4K at the end of December to 250.7K by the end of March.

ABOUT YOU Online Fashion Shop exhibited a consistent trend in weekly downloads, starting at 14.8K and ending close to 15.7K. Active users showed slight fluctuations but remained relatively stable, starting at 119K and ending at 118K.

Overall, these top 5 apparel apps on iOS in Germany demonstrated varied performance metrics in Q1 2022. For more detailed insights, visit Sensor Tower.