AI Insights · Timothy · March 2022
Top 5 Apparel Apps on iOS in Colombia for Q1 2022
In Q1 2022, the top 5 apparel apps on iOS in Colombia experienced varied trends in downloads and active users. Insights from Sensor Tower reveal key performance metrics.
In the first quarter of 2022, the top five apparel apps on iOS in Colombia showed diverse performance metrics, with notable trends in downloads and active users, as detailed by Sensor Tower.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at 2.7K in the final week of March. The app's weekly active users also experienced a steady rise, starting from 77.2K at the beginning of the quarter and reaching nearly 99.5K by the end.
FARFETCH - Shop Luxury Fashion had fluctuating download numbers, with a significant peak at 2.9K in early March. However, active users showed a declining trend from 4.1K in January to 2.7K by the end of March.
adidas: Shop Shoes & Clothing maintained relatively stable download figures, with a notable increase to 1.8K in the last week of March. Active users remained consistent throughout the quarter, averaging around 24K, with a peak of 26.3K in early March.
Lyst: Shop Fashion Brands experienced minor fluctuations in weekly downloads, reaching a high of 1.5K in mid-March. Active users demonstrated a slight increase, from 3.9K at the start of the quarter to about 4K at the end.
ZARA witnessed varying download numbers, peaking at 2.5K in the first week of January. The app's active users showed a declining trend from 10K in early January to approximately 7.4K by the end of March.
These insights are derived from Sensor Tower data, offering a snapshot of the performance of leading apparel apps in Colombia. For more detailed insights, visit Sensor Tower.
