Top 5 Apparel Apps on iOS in Chile - Q1 2022

During the first quarter of 2022, the top 5 apparel apps on iOS in Chile exhibited varied performance in terms of weekly downloads and active users. Here’s a closer look at their trends:

SHEIN - Shopping Online demonstrated a steady presence in the Chilean market. Weekly downloads started at around 9.9K and saw a peak of approximately 14K in the first week of January. By the end of March, downloads stabilized at around 11K. The app also had a significant number of weekly active users, starting at 297K and growing consistently to reach nearly 397K by the end of the quarter.

ZARA had more moderate weekly download numbers, ranging from 1.8K to 3K throughout the quarter. Weekly active users fluctuated slightly, beginning at 18.7K and ending at 16.3K, showing a minor decline over the period.

FARFETCH - Shop Luxury Fashion experienced a notable increase in downloads during the first week of March, reaching about 3.5K. However, the general trend saw downloads ranging between 900 and 1.7K for most of the quarter. Active users also saw a spike in early March, peaking at around 4.3K before settling back to approximately 2.3K by the end of March.

adidas: Shop Shoes & Clothing maintained a steady download rate, averaging around 1K downloads per week with minor fluctuations. Weekly active users started at approximately 11K and showed a steady increase, peaking at about 13.4K in late January before stabilizing around 12.1K by the end of the quarter.

Fashion Nova - Online Shopping experienced a varied download trend, starting at around 600 downloads per week and peaking at approximately 778 in late February. Active users showed slight fluctuations, starting at around 2.3K and ending the quarter with approximately 2.3K, indicating stable user engagement.

These insights provide a snapshot of the performance of these top apparel apps in Chile. For more detailed analysis and additional insights, visit Sensor Tower.