Top 5 iOS Apparel Apps in Central America: Q1 2022 Performance

In the first quarter of 2022, the top 5 apparel apps on iOS in Central America showcased varied performance trends in terms of weekly downloads and active users. Here's a closer look at the data for SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, H&M - we love fashion, ZARA, and FARFETCH - Shop Luxury Fashion.

SHEIN - Shopping Online experienced consistent weekly download numbers, peaking at around 61K in the last week of March. The app's active user base remained strong, ranging from approximately 1.2M to 1.3M, with a noticeable peak at 1.37M in the last week of February.

Nike: Shoes, Apparel, Stories saw a decline in weekly downloads from 37K in early January to around 17K by late March. However, the active user count showed an upward trend, starting at 128K in January and reaching 158K by the end of the quarter.

H&M - we love fashion had a gradual decrease in weekly downloads, starting at 15K in late December and dropping to around 8.6K by the end of March. The active user numbers fluctuated slightly, maintaining a range between 120K and 140K throughout the quarter.

ZARA exhibited a steady decline in weekly downloads, from 14K at the start of the quarter to approximately 7.7K by the end. Active user numbers were relatively stable, hovering around 60K to 76K, with minor fluctuations.

FARFETCH - Shop Luxury Fashion had varying weekly download numbers, peaking at around 9.9K in mid-January and stabilizing around 5.8K by late March. Active users showed a slight decrease from 17K in January to around 12.6K by the end of the quarter.

These insights are based on Sensor Tower data, where you can find more detailed analytics and performance trends for these and other apps.