Top 5 Apparel Apps on iOS in Belarus - Q1 2022

In Q1 2022, the iOS platform in Belarus saw strong engagement with various apparel applications. Here’s an overview of the top 5 performers in the category.

SHEIN - Shopping Online experienced notable weekly download trends. Starting the quarter with 329 downloads, the app peaked at 1.9K in the week of February 14. However, it saw a decline towards the end of the quarter, finishing with 320 downloads in the last week of March. Active users for SHEIN showed a steady increase, starting from 7.1K and peaking at 10.5K in mid-February. The quarter ended with a slight dip, closing at 9.1K active users.

FARFETCH - Shop Luxury Fashion had a more stable download rate, beginning with 329 downloads and seeing a minor peak at 341 in mid-January. The app's downloads gradually decreased, ending the quarter with 195. Active user numbers for FARFETCH started at 1.5K and remained relatively stable, with a slight dip to 1.2K in mid-March but recovering to 1.4K by the end of the quarter.

ZARA also showed steady download activity. Starting at 260 downloads, it peaked at 317 in mid-January and concluded the quarter at 177 downloads. Active user numbers for ZARA began at 2.5K and showed minor fluctuations throughout the quarter, finishing at 2.3K in the last week of March.

ASOS - Discover Fashion Online started the quarter with 143 downloads, peaking at 325 in early February. However, the app experienced a decline towards the end of the quarter, ending with 102 downloads. Active users for ASOS began at 2.7K, peaked at 3K in mid-January, and saw a slight decline, closing the quarter at 2.6K.

Hunkemoller Belarus, although a newer entrant, showed promising initial download numbers. The app started with 354 downloads and peaked at 503 in the week of January 24. However, it faced a decline towards the end of the quarter, finishing with 118 downloads.

These insights highlight the varying performance trends of the top apparel apps on iOS in Belarus for the first quarter of 2022. For more detailed analytics and insights, visit Sensor Tower.