AI Insights · Timothy · April 2022
Top 5 iOS Apparel Apps in Brazil Q1 2022
In Q1 2022, the top 5 apparel apps on iOS in Brazil showed significant variations in downloads and active users. Discover the trends and insights from Sensor Tower's data.
In the first quarter of 2022, the top 5 apparel apps on iOS in Brazil exhibited distinct trends in downloads and active user engagement. Here's a closer look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a remarkable increase in weekly downloads, starting from 73.3K in late December 2021 and peaking at 171K by the end of March 2022. The app's weekly active users also followed an upward trajectory, beginning at 1.32M and reaching 1.89M by the end of the quarter.
Lojas Renner - Comprar Roupas demonstrated consistent weekly downloads, fluctuating between 23K and 31K. Weekly active users for the app experienced minor variations, starting at 270K and closing the quarter at 280K.
Riachuelo – Comprar roupas maintained a steady download rate, with figures ranging from 18K to 22K. The weekly active users showed a stable pattern, beginning at 96K and ending at 100K.
C&A: Moda Masculina e Feminina experienced varied weekly downloads, starting at 8.7K and peaking at approximately 22K by the end of January. Active users displayed a similar trend, beginning at 55K and ending the quarter at 62K.
Schutz saw its weekly downloads fluctuate, starting at 6.2K and peaking at 16.2K in mid-March. The app's active users also showed growth, beginning at 32K and reaching 52K by the end of the quarter.
These insights provide a snapshot of the dynamic apparel app market in Brazil. For more detailed analysis and data, visit Sensor Tower.