AI Insights · Timothy · April 2022
Top 5 Apparel Apps on iOS in Austria Q1 2022
A look at the performance of the top 5 apparel applications on iOS in Austria during the first quarter of 2022. Data sourced from Sensor Tower.
During the first quarter of 2022, the top 5 apparel applications on iOS in Austria showcased varying trends in downloads and active users. Here is an overview of their performance based on data from Sensor Tower.
Zalando – Online fashion saw its weekly downloads fluctuate throughout the quarter, starting at around 3.1K and peaking at 3.5K in late March. The number of weekly active users was relatively stable with a slight increase, moving from approximately 45.6K at the start of the quarter to around 50.5K by the end.
SHEIN - Shopping Online experienced a consistent rise in weekly downloads, starting at about 2.1K and reaching a peak of around 3K in mid-March. Weekly active users showed a steady upward trend, beginning at 55.9K and ending at approximately 67.7K.
H&M - we love fashion maintained stable weekly download numbers, fluctuating between 1.9K and 2.3K throughout the quarter. The number of weekly active users remained fairly constant, averaging around 39K, with minor fluctuations.
BestSecret displayed a gradual decline in weekly downloads, starting at 2.2K and dropping to around 1.6K by the end of March. Weekly active user numbers also showed a slight decrease, beginning at 13.4K and ending at approximately 12K.
ABOUT YOU Online Fashion Shop had a variable weekly download trend, starting at 1.5K and peaking at around 2.1K in late March. Weekly active users remained relatively stable, fluctuating around 12K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
