AI Insights · Timothy · April 2022
Top 5 iOS Apparel Apps in Africa - Q1 2022
An overview of the performance of the top 5 apparel apps on iOS in Africa during Q1 2022, highlighting trends in downloads, active users, and more.
In the first quarter of 2022, the top iOS apparel apps in Africa experienced varying trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent upward trend in weekly downloads, starting from 11.7K at the end of December 2021 and peaking at 22.1K by the end of March 2022. The app's weekly active users also increased steadily, growing from 177.8K to 245.5K over the quarter.
ZARA experienced moderate fluctuations in weekly downloads, with numbers ranging from 4.9K to 7.4K. Active users remained relatively stable, hovering around 45K throughout the quarter.
Lyst: Shop Fashion Brands had a peak in weekly downloads in early February, reaching 4.6K, but saw a decline towards the end of March with 2K downloads. Active users showed a similar trend, peaking at 20K in early February and then decreasing to around 17.1K by the end of March.
إتش أند إم: تسوق ملابس أونلاين experienced a peak in weekly downloads in mid-January at 4.1K, followed by a decline to 1.7K by the end of March. Active users showed a downward trend from 16.1K in early January to 12.5K by the end of the quarter.
BERSHKA had a significant increase in weekly downloads in early January, reaching 3.6K, but saw a decrease to 1.7K by the end of March. Active users followed a similar pattern, peaking at 8.3K in early January and then declining to around 4.9K by the end of the quarter.
For more detailed insights into the performance of these apps, visit Sensor Tower.
