Top 5 Shopping Apps on Android in Sweden: Q1 2022 Performance

In Q1 2022, the top 5 shopping apps on the Android platform in Sweden demonstrated various trends in weekly downloads and active user metrics. Data from Sensor Tower provides detailed insights into the performance of these apps.

SHEIN-Shopping Online saw a significant rise in weekly downloads throughout the quarter. Starting from around 3.3K downloads at the end of December, the app's downloads steadily increased, peaking at approximately 10.5K in the week of March 21. Active users also showed a consistent upward trend, growing from 88K at the beginning of the quarter to about 107K by the end of March.

Lidl Plus experienced a gradual increase in weekly downloads. The app's downloads climbed from roughly 2.7K in late December to a peak of nearly 11.8K in the week of March 21. The number of active users showed a relatively stable trend, fluctuating around the 60K mark, with a slight increase towards the end of the quarter, reaching approximately 62.5K.

Amazon Shopping displayed a more varied download pattern. Weekly downloads ranged from around 2.1K to 4.2K, with a noticeable peak of 4.2K in the final week of March. Active users saw a slight decline from 98K at the end of December to around 87K by the end of March.

Joom. Shopping for every day experienced a decline in both weekly downloads and active users over the quarter. Downloads decreased from approximately 4.2K in late December to around 1.9K by the end of March. Similarly, active users dropped from around 32K to about 29.5K during the same period.

H&M - we love fashion showed fluctuations in weekly downloads, starting at around 2.4K in late December and peaking at approximately 3.6K in the final week of March. The number of active users remained relatively stable, averaging around 60K throughout the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the shopping app market in Sweden. For more detailed analytics and trends, visit Sensor Tower.