AI Insights · Timothy · April 2022
Top 5 Shopping Apps on Android in Romania: Q1 2022 Performance
Discover the performance trends of the top five shopping apps on Android in Romania for Q1 2022, including weekly downloads and active user metrics.
In the first quarter of 2022, the leading shopping apps on Android in Romania demonstrated varied performance trends. Here, we break down the weekly downloads and active user data for the top five apps: eMAG.ro, Lidl Plus, Carrefour România, efootwear - online fashion, and ABOUT YOU Online Fashion Shop.
eMAG.ro showed strong weekly downloads, peaking at approximately 95K in the week of January 10 before gradually declining to around 28.6K by the end of March. The app maintained a high level of weekly active users, starting at 864.5K and ending the quarter with 756.3K.
Lidl Plus experienced consistent weekly downloads, ranging from about 11.3K to 23.6K, with a notable peak in late January. The app's weekly active users increased from 189.2K at the start of the quarter to approximately 219K by the end.
Carrefour România saw a steady download rate, fluctuating between 14.3K and 21.2K throughout the quarter. The app's weekly active users showed a positive trend, growing from 268.6K to 293.5K over the same period.
efootwear - online fashion had a significant peak in weekly downloads in late January at about 29.3K, followed by a decline to roughly 10.9K by the end of March. Its weekly active users started at 54.8K, with a peak of 83.8K in late January, ending the quarter at 65.3K.
ABOUT YOU Online Fashion Shop, despite being a newer entrant, maintained consistent weekly downloads, peaking at around 18.1K in late January. The app's weekly active users hovered between 100.9K and 126.1K throughout the quarter, ending at approximately 114.4K.
These insights highlight the dynamic nature of the shopping app market in Romania. For more detailed analysis and insights, visit Sensor Tower.
