AI Insights · Timothy · April 2022
Top 5 Shopping Apps on Android in Kenya - Q1 2022
Discover the performance trends of the top 5 shopping apps on Android in Kenya for the first quarter of 2022, including download numbers and active user statistics.
In the first quarter of 2022, the top 5 shopping apps on the Android platform in Kenya showcased varying performance trends in terms of downloads and active users. Here’s a detailed look at each app's metrics.
JUMIA Online Shopping experienced notable fluctuations in weekly downloads, starting with 44.7K at the end of December 2021 and peaking at 76.4K towards the end of February. By the end of March, downloads had decreased to 43.5K. Active users also saw some variation, beginning at 322.9K and reaching a high of 352.4K in mid-January, before settling at 324.8K by the end of the quarter.
Kilimall - Affordable Shopping had a relatively stable performance in terms of downloads, ranging from 26.1K to 36.9K throughout the quarter. The app's active users fluctuated mildly, starting at 203.8K and concluding at 223.9K.
Jiji Kenya: Buy & Sell Online saw a consistent increase in weekly downloads, beginning at 12.9K in late December and peaking at 35.5K by the end of March. Active users followed a similar upward trend, starting at 141K and reaching 189.6K by the quarter's end.
Alibaba.com - B2B marketplace demonstrated significant growth in weekly downloads, starting at 6.3K and peaking at 22.4K in early March. Active users also increased steadily from 190.8K to 240.9K over the quarter.
On Sale had a more erratic download pattern, with a high of 19.5K in late December, dropping to as low as 127 in late January, and recovering to 8.5K by the end of March.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these and other apps.
