AI Insights · Timothy · April 2022
Top 5 Shopping Apps on Android in Estonia - Q1 2022
An overview of the performance of the top 5 shopping apps on the Android platform in Estonia during Q1 2022, including downloads and revenue trends.
In the first quarter of 2022, the top 5 shopping applications on the Android platform in Estonia showed interesting trends in terms of downloads and active usage. Here’s a detailed look at the performance of each app based on data from Sensor Tower.
Lidl - Offers & Leaflets started the quarter with modest download numbers but experienced a dramatic surge by the end of March. Starting with only 71 downloads in the last week of December, the app saw an impressive peak of approximately 3.7K downloads in the week of March 21. Notably, the weekly downloads saw significant jumps, especially from late February onwards.
Zalando – online fashion store showed a consistent performance throughout Q1 2022. The app's weekly downloads fluctuated slightly but maintained a stable range, peaking at around 622 downloads in the final week of March. The steady trend highlights a consistent user interest in the app over the quarter.
ABOUT YOU Online Fashion Shop had a steady climb in its weekly downloads. Beginning with 425 downloads at the end of December, the app reached its peak with approximately 811 downloads in the last week of March. The upward trend was particularly noticeable in March, indicating growing user engagement.
Joom. Shopping for every day experienced a varied trend in its weekly downloads. Initially starting strong with 499 downloads at the end of December, the app saw a dip mid-quarter before recovering to 380 downloads in the final week of March. The fluctuations suggest varying user interest throughout the quarter.
Finally, Rimi had a relatively stable download pattern, with minor ups and downs. Starting with 352 downloads in the last week of December, the app reached a high of 620 downloads in the week of March 7 before stabilizing around the 300-400 range towards the end of the month.
These insights, based on Sensor Tower data, provide a snapshot of the shopping app landscape in Estonia for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.