Top 5 Shopping Apps on Android in Germany Q1 2022

In the first quarter of 2022, Germany's top 5 shopping apps on the Android platform exhibited varied trends in downloads and active users. Below is a detailed overview of their performance based on data from Sensor Tower.

Kleinanzeigen - without eBay saw a steady increase in weekly downloads, peaking at approximately 53K at the end of March. The app's weekly active users also exhibited a gradual rise, starting from around 3.7M at the beginning of January and reaching nearly 3.9M by the end of the quarter.

OTTO – Online Shopping & Möbel had a notable spike in weekly downloads, particularly in the last week of March, reaching 49K. However, the app's active users displayed some fluctuations, with figures starting at 904K in late December and slightly decreasing to around 790K by the end of March.

Kaufland - Shopping & Offers experienced a decline in weekly downloads from 51K at the beginning of January to about 32K by the end of March. The app's weekly active users showed a similar trend, with numbers peaking at 427K in mid-January and then stabilizing around 364K towards the end of the quarter.

Lidl Plus maintained consistent weekly downloads, ranging between 28K and 39K throughout the quarter. The app's active users remained relatively stable, hovering around 680K by the end of March, up from 626K at the start of the year.

Klarna | Shop now. Pay later. showed a downward trend in weekly downloads, with numbers falling from 55K at the beginning of January to about 32K by the end of March. The active users for Klarna saw a decrease from 679K in late December to around 662K at the quarter’s end, despite some fluctuations during the period.

These insights highlight the dynamic nature of user engagement and app adoption in the shopping category on Android in Germany. For more detailed analytics and insights, visit Sensor Tower.