AI Insights · Timothy · April 2022
Top 5 Shopping Apps on Android in Belarus Q1 2022
Explore the performance of the top 5 shopping apps on Android in Belarus during Q1 2022, highlighting trends in downloads and active users.
In Q1 2022, the top 5 shopping apps on the Android platform in Belarus showcased varied performance trends in terms of weekly downloads and active users. Here's a closer look at how these apps fared according to data from Sensor Tower.
AliExpress: интернет-магазин saw notable fluctuations in weekly downloads. The app started strong with around 31K downloads at the beginning of January, peaking at approximately 50K in mid-February. However, downloads dropped significantly towards the end of the quarter, reaching just about 2.7K in the last week of March. The active user count for AliExpress increased steadily from 64.6K at the end of December to a high of 88.2K in mid-February, before gradually declining to 65.7K by the end of March.
Wildberries exhibited a relatively stable trend in both downloads and active users. Weekly downloads ranged between 13K and 25K throughout the quarter, with minor peaks and troughs. Active users remained fairly consistent, starting at 259K and peaking at 274K in mid-February before settling at around 251K by the end of March.
OZON: товары, одежда, билеты displayed a stable performance in downloads and active users. Weekly downloads hovered around 11K to 21K in January and February, but saw a drop in March, falling to around 6.4K by the end of the month. Active users followed a similar pattern, starting at 114.7K at the end of December and peaking at 116.5K in mid-February, before declining to approximately 88.4K by the end of March.
Еплюс experienced significant variability in weekly downloads. The app saw a dramatic rise from about 461 downloads at the end of December to a peak of 37.5K at the end of January. However, downloads fluctuated throughout February and March, ending the quarter with around 6.2K. Active users for Еплюс increased sharply from 417 at the end of December to a high of 49K in early February, before stabilizing around 20.5K by the end of March.
Joom. Shopping for every day showed a declining trend in downloads and active users. Weekly downloads started at 5.4K at the end of December, peaking at 11.1K in mid-January, but dropped significantly to about 1.7K by the end of March. Active users for Joom also declined from 166K at the end of December to around 115K by the end of March, with a notable dip in February.
For more detailed insights and comprehensive data, visit Sensor Tower.
