AI Insights · Timothy · April 2022
Top 5 Shopping Apps on Android in Africa, Q1 2022
Discover the performance of the top 5 shopping apps on Android in Africa for Q1 2022, including download trends and active user metrics.
The first quarter of 2022 saw notable performance trends among the top shopping apps on Android in Africa. Here's a detailed breakdown based on data from Sensor Tower.
JUMIA Online Shopping experienced significant fluctuations in its weekly downloads, starting at 301K at the end of December 2021 and peaking at 451K in the week of February 21. The app's weekly active users saw a minor decline from 3.22M to 3.24M during the quarter.
Amazon Shopping showed a varied trend in weekly downloads, beginning with 297K and reaching a high of 388K in the week of March 21. Active users increased from 1.64M at the start of the quarter to 1.73M by the end of March.
Alibaba.com - B2B marketplace saw a steady rise in downloads, beginning at 67K and climbing to 165K by March 28. The app's active users fluctuated slightly, ending the quarter with around 2.17M active users.
SHEIN-Shopping Online demonstrated a consistent increase in downloads, starting at 41K and peaking at 143K in the week of March 14. Active users also rose from 568K to 728K over the quarter.
noon Shopping, Food, Grocery had a steady upward trend in downloads, starting at 53K and reaching 113K in the week of March 21. Active users increased from 658K at the beginning of the quarter to 780K by the end of March.
These trends highlight the dynamic nature of the shopping app market in Africa, with each app showcasing unique growth patterns. For more in-depth insights, visit Sensor Tower.
