AI Insights · Timothy · March 2022
Top 5 Shopping Apps on Android in Africa: Q1 2022 Performance
A detailed look at the performance of the top 5 shopping apps on Android in Africa during Q1 2022, including trends in downloads and active users.
The first quarter of 2022 saw significant activity among the top shopping apps on the Android platform in Africa. Here’s a detailed look at their performance based on data from Sensor Tower.
JUMIA Online Shopping experienced a notable fluctuation in weekly downloads, peaking at 451K in the week of February 21. The app's weekly active users showed a slight decline from 3.4M at the start of the quarter to 3.2M by the end of March.
Amazon Shopping saw its weekly downloads rise significantly, reaching a high of 388K in the week of March 21. Active users for the app also increased steadily, from 1.6M in late December to nearly 1.9M by mid-March.
Alibaba.com - B2B marketplace showed considerable growth in weekly downloads, with numbers nearly tripling from 67K at the start of January to 185K in early March. The app's active user base also grew, reaching over 2.3M in early March, up from 2.1M at the beginning of the quarter.
SHEIN-Shopping Online experienced a steady increase in weekly downloads, peaking at 143K in mid-March. The number of active users followed a similar trend, growing from 568K at the end of December to 787K by late March.
noon Shopping, Food, Grocery saw its weekly downloads rise steadily, reaching a peak of 113K in the week of March 21. Active users also increased, from 658K in late January to a high of 820K in mid-March.
These insights reveal the dynamic nature of the shopping app market in Africa, with varying trends in downloads and active users across different platforms. For more detailed insights, visit Sensor Tower.
