AI Insights · Timothy · April 2022
Top 5 Lifestyle Apps on Android in Romania for Q1 2022
In Q1 2022, Romania's top lifestyle apps on Android showcased varying trends in downloads and active users, with some apps experiencing steady growth and others fluctuating.
Throughout the first quarter of 2022, the top lifestyle apps on the Android platform in Romania demonstrated diverse trends in downloads and active users. Below, we explore the performance of the top five apps: Glovo: Food Delivery and More, Pinterest, Orion — Daily Horoscope, Google Home, and H&M - we love fashion.
Glovo: Food Delivery and More
Glovo: Food Delivery and More saw a significant increase in weekly downloads early in the quarter, peaking at approximately 51.8K in the last week of January. However, downloads tapered off towards the end of the quarter, settling around 20.7K in the final week of March. Active users showed a similar pattern, starting at 222K and peaking mid-quarter at 267.7K before decreasing to 213.6K.
Pinterest maintained relatively steady weekly downloads throughout the quarter, with a high of 15.5K at the end of January and a low of 10.1K in the last week of February. Active users fluctuated slightly, starting at 901K and dipping to a low of 853.3K in mid-March, before recovering to 902.8K by the end of the quarter.
Orion — Daily Horoscope
Orion — Daily Horoscope experienced a varied trend in weekly downloads, starting strong at 15.9K in the first week of January but ending the quarter with just 640 downloads. Active users followed a similar trend, starting at 16.5K and peaking at 22.8K in mid-February before falling to 10.6K by the end of March. The app's weekly revenue showed a modest increase, reaching a high of $107 in early March.
Google Home
Google Home saw a consistent decline in weekly downloads, beginning at 9.5K in late December and decreasing to 4.2K by the end of March. Active users also saw a gradual decline from 27.4K at the start of the quarter to 22.9K by the end.
H&M - we love fashion
H&M - we love fashion experienced fluctuating weekly downloads, peaking at 7K in mid-February and ending the quarter with 5.4K. Active users showed an upward trend, starting at 179.5K and reaching 166.1K by the end of March.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's website.