Top 5 Lifestyle Apps on Android in New Zealand: Q1 2022 Performance

The first quarter of 2022 saw notable performance trends among the top 5 lifestyle apps on the Android platform in New Zealand. Here’s a detailed look at how each app fared in terms of downloads, revenue, and active users.

Design Space: DIY with Cricut experienced a relatively stable quarter. Weekly revenue peaked at approximately $1.6K in late March, while downloads fluctuated, reaching a high of 107 in early February. Active users showed a slight increase, peaking at 659 in the last week of March.

Astroline: Zodiac & Astrology saw a decline in weekly revenue, dropping from around $1.8K at the end of December to $564 by the end of March. Downloads also varied significantly, with a notable drop to just 33 in the last week of February. Active users peaked at 18.3K in mid-March before stabilizing around 15.5K by the end of the quarter.

Life360: Live Location Sharing maintained a consistent performance. Revenue saw a peak of $786 in the last week of February. Downloads remained stable, averaging around 600 per week, with a slight increase to 636 at the end of March. Active users hovered around the 19K mark throughout the quarter.

Tumile - Live Video Chat experienced a significant decline in downloads, dropping from 172 in early February to just 4 by the end of March. Revenue also saw a decrease, peaking at $854 in late December and falling to $483 in the last week of March. Active users saw a decline from 1K in early February to 727 by the end of March.

Purple Ocean Psychic Readings had a mixed quarter. Revenue fluctuated, peaking at $651 in mid-January and dropping to $312 by the end of March. Downloads were minimal, with a high of 40 in early March and no downloads recorded for the last two weeks of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.