AI Insights · Timothy · April 2022
Top 5 Finance Apps on Android in Colombia: Q1 2022 Performance
Nequi Colombia leads in downloads and active users, while MOVii and Bancolombia A la Mano show significant growth. SUPLATA and PROFIN also perform well.
In the first quarter of 2022, the top finance apps on the Android platform in Colombia showcased impressive performance metrics. Here's a detailed look at the weekly downloads, revenue, and active user trends for the top five finance apps, based on data from Sensor Tower.
Nequi Colombia, published by Bancolombia S.A., saw a remarkable increase in weekly downloads, starting from 179K at the beginning of January and peaking at 531K by the end of March. The app's weekly active users also showed a steady rise, beginning at 2.3M in late December and reaching nearly 2.7M by the end of the quarter.
MOVii experienced a surge in weekly downloads, especially notable in late February and early March, with figures jumping from around 24K to a peak of 435K. Concurrently, the app’s weekly active users saw a significant increase from approximately 271K to 943K during the same period.
Bancolombia A la Mano also demonstrated robust growth in Q1 2022. Weekly downloads started at 68K and rose to 194K by the end of March. The app's weekly active users followed a similar upward trend, increasing from 722K to 920K over the quarter.
Préstamos crédito en efectivo - PROFIN showed consistent download activity, peaking at 145K in early January and maintaining a stable range of 64K to 110K in subsequent weeks. Active users for the app grew from 151K to 149K, indicating a stable user base.
Lastly, SUPLATA: Préstamos de crédito demonstrated positive download trends, starting from 55K and peaking at 120K in early February. The app's weekly active users increased steadily from 140K to nearly 340K by the end of March.
These insights underline the dynamic landscape of finance applications in Colombia, with significant growth in user engagement and downloads. For more detailed insights and data, visit Sensor Tower.