AI Insights · Timothy · April 2022
Top 5 Education Apps on Android in Mexico: Q1 2022 Performance
Explore the performance of the top 5 education apps on the Android platform in Mexico during Q1 2022, including trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 education apps on the Android platform in Mexico showed diverse performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared:
Duolingo: Language Lessons experienced a steady decline in weekly downloads, starting from 118.7K in early January and dropping to 87.7K by the end of March. The app's weekly revenue peaked at around $21K at the end of December 2021, but saw a gradual decline, stabilizing between $12K and $14.5K throughout the quarter. Active users showed a slight decrease from 708.6K in early January to 698.3K by the end of March.
Udemy - Online Courses witnessed a varied trend in weekly revenue, peaking at approximately $9.4K in early January and fluctuating around $4.5K to $7K for the rest of the quarter. Downloads also showed a declining trend, starting at 3.5K in early January and ending at 2K by late March. Active users saw a decrease from 23.9K in early January to 19.3K by the end of March.
Lingokids - Play and Learn had an interesting quarter with weekly revenue rising from $3K at the end of December to $6K towards the end of February, before slightly dropping to $5.7K by the end of March. Downloads peaked at 60.4K in late January and then gradually declined to 21.3K by the end of March. The app's active users started at 95.2K in early January, peaked at 109.6K at the end of January, and then declined to 70.4K by the end of March.
Domestika - Online courses showed a consistent performance with weekly revenue peaking at around $6.9K at the end of January, before dropping to $3K by the end of March. Weekly downloads started at 2.4K in early January, fluctuated throughout the quarter, and ended at 1.4K by late March. Active users also saw a slight decline from 8.8K in early January to 6.9K by the end of March.
Busuu: Learn & Speak Languages had a notable peak in weekly downloads at 11.5K in late January, which then declined to around 3.7K by the end of March. Weekly revenue showed a peak of around $3.8K at the end of January, before dropping to approximately $2.6K by the end of March. Active users saw a slight decrease from 25.9K in early January to 22.2K by late March.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.