Top 5 Education Apps on Android in Madagascar - Q1 2022

During the first quarter of 2022, the top five education apps on the Android platform in Madagascar exhibited varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared:

Duolingo: Language Lessons displayed notable growth throughout the quarter. Weekly revenue started at approximately $393 in late December and saw a gradual decline, stabilizing around $135 by the end of March. Downloads experienced a dramatic increase, especially in March, peaking at around 1.2K in the last week. Active users followed a similar upward trend, from 1.5K in late December to 3.4K by the end of March.

PictureThis - Plant Identifier showed steady performance. Weekly revenue increased slowly but steadily from $6 to $14. Downloads saw a slight rise, reaching 56 by the end of March. Active users also saw a gradual increase from 59 at the start of the quarter to 82 by the end.

EWA: Learn English & Spanish experienced a decline in both downloads and active users. Downloads dropped to zero towards the end of the quarter, and active users decreased from 89 in late December to just 10 by the end of March. Revenue also saw a declining trend, falling from $12 in mid-January to $3 by the end of the quarter.

ClassDojo maintained a consistent revenue stream of about $4 to $6 throughout the quarter. However, the app did not record any significant downloads or active user data during this period.

Speak - Language Learning showed minimal activity with no downloads or active user data reported. Revenue remained low and steady at around $3 to $10 throughout the quarter.

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