AI Insights · Timothy · April 2022
Top Dating Apps on Android in the UK: Q1 2022 Performance
In the first quarter of 2022, the top five dating apps on Android in the UK showed varied trends in weekly downloads, revenue, and active users. Sensor Tower data reveals key insights into their performance.
In the first quarter of 2022, the top five dating apps on Android in the United Kingdom displayed diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of these apps:
Tinder Dating App: Chat & Date saw a steady increase in weekly revenue, peaking at around $145K in early February. Weekly downloads fluctuated, starting from 16.4K at the end of December and declining to 9.4K by the end of March. Active users maintained a relatively stable trend, hovering around the 620K mark throughout the quarter.
Bumble Dating App: Meet & Date experienced a significant spike in weekly revenue at the end of March, reaching approximately $55K. Downloads showed a declining trend, starting at 13.3K in late December and dropping to around 6K by the end of March. Active users remained fairly consistent, averaging around 420K throughout the quarter.
Hinge Dating App: Match & Date exhibited a peak in weekly revenue by the end of February, nearing $77K. Weekly downloads varied, starting at 8.7K in late December and decreasing to about 5.7K by the end of March. Active users remained stable, averaging around 280K over the quarter.
Badoo Dating App: Meet & Date showed a rise in weekly revenue towards the end of March, reaching approximately $29K. Downloads fluctuated slightly, starting at 7.9K in late December and ending at 5.4K in March. Active users saw a slight decline from 377K to 335K over the quarter.
Plenty of Fish Dating App had a relatively low weekly revenue, peaking at $178 in mid-January. Downloads remained stable, averaging around 5K throughout the quarter. Active users experienced a peak of 95K in early January but generally hovered around 90K.
These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower’s website.