AI Insights · Timothy · March 2022
Top 5 Android Dating Apps in New Zealand for Q1 2022
Discover the performance trends of the top 5 dating apps on Android in New Zealand during Q1 2022, highlighting weekly downloads, revenue, and active user metrics.
In the first quarter of 2022, the top 5 dating apps on Android in New Zealand demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at each app's metrics, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced a steady decline in weekly revenue from approximately $11.1K at the end of December to around $7.2K by the end of January, before stabilizing and slightly increasing to $9.8K by the end of March. Weekly downloads showed a slight decrease from 1.5K in late December to 1.1K at the end of the quarter. Meanwhile, weekly active users fluctuated, peaking at 70.4K in late December and ending the quarter at 66.1K.
Bumble Dating App: Meet & Date saw a consistent pattern in weekly revenue, starting at $3.5K in late December and peaking at $4.6K by the end of March. Weekly downloads, however, showed a downward trend, dropping from 1.3K in late December to 933 by the end of the quarter. Active users ranged between 39.4K and 40.8K throughout the quarter, maintaining a relatively stable user base.
Grindr - Gay Dating & Chat reported varied weekly revenue, starting at $3.6K in late December and ending at $3.2K in March. Weekly downloads were relatively low but stable, ranging from 165 to 264. The app's active users fluctuated between 5.3K and 5.9K throughout the quarter.
Hinge Dating App: Match & Date showed an upward trend in weekly revenue, starting at $2.9K in late December and reaching $3.4K by the end of March. Weekly downloads were consistent, with a slight decline from 953 in late December to 692 by the end of the quarter. Active users remained steady, ranging from 26.1K to 29.7K.
iDates - Chat, Flirt, Singles had the lowest weekly download numbers, fluctuating between 11 and 30 throughout the quarter. Weekly revenue showed a steady increase, starting at $1.9K in late December and reaching $2K by the end of March. Active user numbers were minimal but showed growth, increasing from 10 to 35 during the quarter.
For more detailed insights and data, visit Sensor Tower.