AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in South Africa: Q1 2022
Explore the performance of the top 5 apparel apps on Android in South Africa during Q1 2022, with insights on downloads, active users, and trends.
In the first quarter of 2022, the top 5 apparel apps on Android in South Africa demonstrated varying trends in downloads and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.
SHEIN-Shopping Online from Roadget Business PTE. LTD. showed a remarkable upward trend in weekly downloads. Starting with 20.1K downloads in late December, the app saw a peak of approximately 99K downloads in mid-March. Weekly active users increased steadily from 305.5K to around 442.8K by the end of March.
Lyst: Shop Fashion Brands by Lyst Ltd experienced significant growth in weekly downloads, especially in mid-February, reaching a high of 18.6K downloads. The weekly active users also showed a notable rise from 1.8K in late December to 20.8K in mid-March.
Nike: Shoes, Apparel & Stories from Nike, Inc. had a consistent performance in weekly downloads, ranging from 3.8K to 5.8K throughout the quarter. The app’s weekly active users saw a gradual increase from 14.1K to 16.8K by the end of March.
Newchic - Fashion Online by Newchic showed fluctuating weekly downloads, with a notable peak at 6.2K in late March. The app’s active users saw a steady increase from 4.5K to approximately 9.5K over the quarter.
Zara from Inditex had a stable trend in weekly downloads, averaging around 2K. The weekly active users remained consistent, fluctuating between 17.9K and 20.1K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
