Top 5 Apparel Apps on Android in Turkey: Q1 2022 Performance

In the first quarter of 2022, the top 5 apparel applications on the Android platform in Turkey showcased varying trends in downloads and active users. Here’s a closer look at their performance:

FLO saw a consistent number of weekly downloads, ranging from around 55K to 70K, peaking at 70.3K in the last week of March. The app's weekly active users fluctuated between 394K and 428K, ending the quarter at approximately 425K.

DeFacto - Clothing & Shopping experienced a decline in weekly downloads, starting at 73.7K in late December and dropping to 38.4K by the end of March. Active users also saw a decrease, from 343K to 287K over the quarter.

Skechers Türkiye had an interesting trajectory in weekly downloads, with a significant rise in mid-February, peaking at 32.3K. Active users mirrored this trend, increasing from 5.4K at the start of the quarter to around 36K by the end of March.

Modanisa: Modest Hijab Fashion experienced substantial growth in weekly downloads, especially in late February, climbing from around 8.7K at the beginning of the quarter to 38.2K. Active users also surged, particularly in late February, reaching a peak of 158K before settling at 127K by the end of March.

Instreet maintained a steady download rate throughout the quarter, with numbers ranging from 11K to 18K, peaking at 18.1K in the final week of March. Active users showed a similar trend, increasing from 53.8K to 64K over the same period.

The data for these insights comes from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.