AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in Sweden: Q1 2022
Explore the performance of the top 5 apparel applications on Android in Sweden during Q1 2022, including download trends and active user metrics.
During the first quarter of 2022, the top 5 apparel applications on the Android platform in Sweden showcased varied performance in terms of weekly downloads and active user metrics. Here’s a closer look at each app's trends:
SHEIN-Shopping Online experienced significant growth in weekly downloads, starting from 3.3K in late December and reaching a peak of 10.5K by the end of March. The app's weekly active users also saw a consistent increase, rising from 88.2K at the beginning of the quarter to 107.1K by the end.
H&M - we love fashion had a more fluctuating download trend, with numbers ranging from 1.3K to 3.6K throughout the quarter. Active user metrics showed a slight decline from 64.9K at the start to around 60.8K by the end of March.
Zalando – online fashion store saw relatively stable weekly downloads, varying between 1.6K and 3.1K. The app's weekly active users began at 82.9K and fluctuated before ending the quarter at approximately 85.4K.
ABOUT YOU Online Fashion Shop had a steady increase in weekly downloads, starting from 1.5K and rising to 2.2K by the end of the quarter. The weekly active users for the app also increased from 14.7K to 16.7K over the same period.
Lastly, bonprix - fashion & style maintained a consistent download rate, hovering around 1.2K to 2.3K throughout the quarter. The app's active users remained relatively stable, starting at 21.3K and ending at around 20.0K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.
