Top 5 Apparel Apps on Android in Romania: Q1 2022

In the first quarter of 2022, the top 5 apparel apps in Romania on the Android platform showcased varied performance trends. Here’s a closer look at their weekly downloads, active users, and revenue, based on data from Sensor Tower.

efootwear - online fashion saw a notable rise in weekly downloads, peaking at 29.3K in late January before gradually declining to around 10.9K by the end of March. The app's weekly active users followed a similar trend, starting at 54.8K and reaching a high of 83.8K at the end of January, then decreasing to 65.3K by late March.

ABOUT YOU Online Fashion Shop maintained a fairly steady download rate, starting with approximately 15K downloads in late December and finishing the quarter with around 14.5K downloads. Active users fluctuated between 100K and 126K throughout the quarter, ending with about 114K active users in the final week of March.

SHEIN-Shopping Online experienced consistent growth in weekly downloads, beginning with 8K in late December and climbing to over 15K by the end of March. The number of active users also increased steadily, starting at 110K and reaching 156K by the quarter's end.

Fashion Days - online shopping had a varied download pattern, peaking at nearly 19.3K in early January before dropping to around 5.6K by late March. Active users saw a high of 99.3K in early January, with numbers fluctuating throughout the quarter and ending at about 76.6K.

Lastly, MODIVO - Fashion store online had a relatively stable download rate, ranging from 3.3K to 7.5K across the quarter. Active users increased from 9.3K in late December to a peak of approximately 13.7K in mid-March, before settling at around 11.5K by the end of March.

For more detailed insights and data, visit Sensor Tower.