Top 5 Apparel Apps on Android in Portugal Q1 2022

The first quarter of 2022 saw notable trends in the performance of the top 5 apparel apps on the Android platform in Portugal. Here is a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.

SHEIN-Shopping Online experienced a steady increase in weekly downloads, starting from around 5.4K at the beginning of January and peaking at approximately 12.6K by the end of March. Weekly active users also saw a consistent rise, growing from 226K at the end of December to about 276K by the end of March.

ABOUT YOU Online Fashion Shop saw its downloads fluctuate throughout the quarter, with a peak of 15.1K in the last week of January and maintaining around 8.4K towards the end of March. The app's active users followed a similar pattern, starting at 58.3K in late December and reaching around 66K by the end of March.

JD Sports had more modest download numbers, starting at 5.4K in late December and dropping to approximately 3.4K by the end of March. Active users showed a slight decline from 17K at the start of the quarter to around 15.3K by the end of March.

Nike: Shoes, Apparel & Stories maintained a stable download rate, with numbers ranging from 2.4K to 4.3K. The active user base remained steady as well, starting at 33K in late December and slightly increasing to about 32.9K by the end of March.

Zara saw a decline in weekly downloads from 4.5K in late December to around 2K by the end of March. However, its active user base showed resilience, starting at 41K and maintaining a steady count of approximately 38K by the end of the quarter.

These insights highlight the varying performance trends of the top 5 apparel apps on Android in Portugal during Q1 2022. For more detailed insights and data, visit Sensor Tower.