Top 5 Apparel Apps on Android in Oceania: Q1 2022 Performance

The first quarter of 2022 saw notable trends among the top 5 apparel apps on the Android platform in Oceania. Here’s an overview of their weekly downloads and active user statistics.

SHEIN-Shopping Online had a strong performance throughout the quarter. Weekly downloads began at around 10.2K at the end of December and peaked at 21.1K by the end of February. Active users showed a consistent upward trend, starting from 195.4K and reaching 251.1K by the end of March.

Nike: Shoes, Apparel & Stories maintained a steady download rate, with weekly downloads fluctuating between 2.6K and 3.4K. Active users saw slight variations, starting from 12.4K at the end of December and stabilizing around 11.6K by the end of March.

JD Sports experienced a moderate download trend, starting at 4.1K at the end of December and varying between 2.4K and 2.9K throughout the quarter. Active users showed a gradual decline from 12.6K to 9.8K over the same period.

UNIQLO AU saw its weekly downloads range from 1.5K to 2.4K, with a peak in late January. The active user base remained relatively stable, starting at 18.1K and reaching 20.1K by the end of March.

H&M - we love fashion showed steady weekly downloads, beginning at 1.5K and peaking at 1.9K in early March. Active users fluctuated slightly, starting from 32.7K and ending the quarter at 30.6K.

This data, sourced from Sensor Tower, highlights the varying performance trends of these leading apparel apps. For more detailed insights, visit Sensor Tower.