Top 5 Apparel Apps on Android in New Zealand - Q1 2022

In the first quarter of 2022, the top 5 apparel applications on the Android platform in New Zealand showed varied performance metrics in terms of weekly downloads and active users. Below is a detailed analysis based on Sensor Tower data.

SHEIN-Shopping Online experienced a consistent increase in weekly downloads, starting from approximately 3.2K in late December and peaking at 5.2K by the third week of March. The app also saw a steady rise in weekly active users, beginning at 40.1K and reaching 50K by the end of the quarter.

JD Sports had a more fluctuating trend in weekly downloads, with numbers ranging from around 721 to 1.3K. The weekly active users for the app also varied, starting at 3.3K in late December and slightly decreasing to 2.6K by the end of March.

Culture Kings New Zealand saw a decline in weekly downloads over the quarter. Starting at 1K downloads in late December, the app's downloads dropped to 428 by the end of March. Data on active users was not available for this app.

Nike: Shoes, Apparel & Stories had moderate download activity with weekly downloads ranging from 316 to 544. The app's weekly active users showed a slight decline from 1.9K in late December to 1.5K by the end of March.

Glassons maintained a relatively stable number of weekly downloads, fluctuating between 240 and 430 throughout the quarter. Active user data for Glassons was not available.

For more detailed insights and analytics, visit Sensor Tower.