Top 5 Apparel Apps on Android in Nigeria for Q1 2022

During the first quarter of 2022, the top 5 apparel applications on the Android platform in Nigeria showcased varied performance trends. Here’s a closer look at their weekly downloads and active users:

SHEIN-Shopping Online saw fluctuating weekly downloads, starting at 1.6K at the beginning of January and peaking at 2.5K in the week of February 21. By the end of March, weekly downloads stabilized around 2.1K. Active users showed a similar pattern, with numbers starting around 16.1K, peaking at 18.7K in mid-March, and slightly declining to 18.5K by the end of the quarter.

ASOS experienced a consistent download rate with notable peaks. Weekly downloads began at 1.1K, saw a peak of 1.4K in mid-January, and ended at 943 by the end of March. Active users for ASOS started at 9.7K, dipped to 7.5K in mid-March, and concluded the quarter at 8.4K.

Format had relatively stable weekly downloads. The app started with 914 downloads at the beginning of January, peaked at 1.3K in mid-January, and ended March with 826 downloads. Weekly active user data was not provided for Format.

Fashion Nova showed a more varied trend in weekly downloads. Starting at 801 downloads in late December, the numbers fluctuated and peaked at 957 in late March. Active users followed a similar trend, starting at 3.9K, peaking at 4.4K in late March, and slightly dropping to 4K by the end of the quarter.

PrettyLittleThing also demonstrated fluctuating weekly downloads, beginning at 623 downloads in late December and ending at 482 downloads in late March, with a peak of 706 in early January. Active users began at 3K, peaked at 3.3K in late March, and ended the quarter at 3.2K.

These insights are derived from Sensor Tower’s comprehensive data analytics. For more detailed insights and trends, you can explore the Sensor Tower platform.