AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in Mexico Q1 2022
Explore the performance of the top 5 apparel apps on Android in Mexico during Q1 2022, highlighting trends in downloads and active users.
The first quarter of 2022 saw notable trends in the top 5 apparel applications on the Android platform in Mexico. Here's a breakdown of their performance based on data from Sensor Tower.
SHEIN-Shopping Online experienced a significant increase in weekly downloads, starting from 150K at the end of December 2021 and peaking at approximately 338K by early March 2022. Active users also saw a steady climb, reaching around 3M by the end of the quarter.
Nike: Shoes, Apparel & Stories had fluctuating download numbers, beginning at 118K and dipping to about 68K in late January, before rebounding to around 91K by the end of March. The app's active user base grew steadily, ending the quarter with roughly 321K users.
adidas: Shop Shoes & Clothing maintained a relatively stable download rate, hovering between 20K and 27K throughout the quarter. Active users showed minor fluctuations, with a slight decrease from 177K at the start of the quarter to about 155K by the end of March.
Cuidado con el Perro saw its weekly downloads peak at 26K in late January before gradually declining to around 16K by the end of March. Active users mirrored this trend, starting at 61K and ending the quarter at approximately 47K.
H&M - we love fashion experienced a decrease in downloads from 20K at the end of December to about 10K by late March. Active users began at 250K and saw a slight decline, ending the quarter with around 204K users.
For more detailed insights and data, visit Sensor Tower.
