Top 5 Apparel Apps on Android in the Middle East for Q1 2022

The first quarter of 2022 saw interesting trends in the performance of the top five apparel apps on Android in the Middle East. Here's a detailed look at their weekly downloads and active users.

SHEIN-Shopping Online experienced a significant growth in weekly downloads, starting from approximately 69K at the end of December 2021 and peaking at around 93K in mid-March. The app also saw a rise in weekly active users, growing from 2M to a high of 2.3M by the end of the quarter.

Namshi - We Move Fashion had a steady performance with weekly downloads starting at 31K and ending at approximately 36K. The weekly active users stayed relatively stable, fluctuating around the 150K to 160K mark throughout the quarter.

Max Fashion - ماكس فاشون showed a consistent download rate, beginning at 17K and ending at around 13K. The weekly active users for the app remained steady as well, maintaining a range between 70K to 83K.

H&M MENA - Shop Fashion Online saw an initial spike in downloads, reaching around 18K in early January, before stabilizing in the range of 4K to 14K for the rest of the quarter. The app's weekly active users saw a similar trend, peaking at 42K in early January and then fluctuating between 22K to 37K.

Splash Online - سبلاش اون لاين experienced moderate growth in weekly downloads, starting at approximately 8K and ending at around 13K. The weekly active users showed a positive trend, growing from 28K to 30K by the end of the quarter.

Data for these insights comes from Sensor Tower, where you can find more detailed analytics and trends.