AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in Kenya: Q1 2022 Performance
Discover the performance trends of the top 5 apparel apps on Android in Kenya during Q1 2022, including download rates, active users, and more.
Throughout the first quarter of 2022, the top 5 apparel apps on Android in Kenya showed varied performance trends in terms of downloads and active users. Here's a detailed look at how each app fared.
SHEIN-Shopping Online experienced a notable increase in weekly downloads, culminating at 3.8K in the final week of March. The app's weekly active users also saw a steady rise, reaching 17.9K by the end of the quarter.
Fashion Nova saw its weekly downloads peak at approximately 1.9K in the week of March 21. The active user base increased consistently, growing from 3.2K at the start of January to 6.3K by the end of March.
Namshi - We Move Fashion showed a steady climb in weekly downloads, reaching around 2K in the final week of March. Active users for Namshi also grew significantly, peaking at 2.2K towards the end of the quarter.
Bellewholesale-Fashion Store witnessed a dramatic increase in weekly downloads, with a peak of approximately 1.9K in the last two weeks of March. The number of active users also surged, reaching around 1.6K by the end of the quarter.
Newchic - Fashion Online enjoyed a steady rise in weekly downloads, hitting a high of 1.7K in the final week of March. The active user count also saw a substantial increase, growing to about 2.5K by the end of the quarter.
These insights highlight the dynamic nature of the apparel app market in Kenya, with each app exhibiting unique trends in user engagement and downloads. For more detailed insights and data, visit Sensor Tower.
