AI Insights · Timothy · April 2022
Top 5 Apparel Apps on Android in Hungary - Q1 2022
Explore the performance of the top 5 apparel apps on the Android platform in Hungary during Q1 2022. Get insights into weekly downloads, active users, and trends.
During the first quarter of 2022, the top 5 apparel apps on the Android platform in Hungary showcased interesting trends in downloads and active user metrics. Here's a detailed look at their performance:
efootwear - online fashion saw notable fluctuations in weekly downloads, starting at 5.1K in late December and peaking at 12.2K by the end of January. Downloads stabilized around 5-6K in March. Active users experienced a steady increase from 21.9K at the beginning of the quarter to 28.4K by the end of March.
The ABOUT YOU Online Fashion Shop app maintained a consistent download rate, ranging from 4.6K to 6.4K, with a slight dip to 3.8K in late February. Active users fluctuated between 52.6K and 64.9K, indicating consistent engagement throughout the quarter.
SHEIN-Shopping Online experienced a gradual increase in weekly downloads, reaching 9.4K by the end of March. Active users grew steadily from 91.9K at the end of December to over 130K by the end of the quarter.
The CCC club, shoes and fashion app showed a progressive increase in downloads, starting at 2.1K in late December and peaking at 4.1K in early March. Weekly active users also saw an upward trend, growing from 13.8K to 16.6K by the end of February, before stabilizing around 14.5K in March.
Lastly, H&M - we love fashion exhibited a relatively stable download pattern, with some spikes in mid-February (4.9K). Active users hovered around 46K at the beginning of the quarter, with a slight decline to 33K in early March, eventually recovering to 40K by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the apparel app market in Hungary. For more detailed analytics and trends, visit Sensor Tower.
