Top 5 Apparel Apps on Android in Croatia: Q1 2022

In the first quarter of 2022, the performance of the top 5 apparel apps on Android in Croatia exhibited some intriguing trends. Here’s a closer look at how these apps fared in terms of downloads and active users, based on data from Sensor Tower.

Zalando – online fashion store saw a notable increase in weekly downloads early in the quarter, peaking at approximately 7.5K in the week of January 10. However, downloads gradually declined, hitting a low of around 2.6K in the week of March 21. The app's weekly active users started at 41.1K at the beginning of the quarter and rose to about 45.4K by the end of March.

efootwear - online fashion experienced a significant rise in weekly downloads, which reached approximately 8.9K in the final week of March. Active users also showed a positive trend, starting at 5.3K at the end of December and climbing to around 17.1K by the end of the quarter.

ABOUT YOU Online Fashion Shop maintained a steady download rate throughout the quarter, with a slight dip in late February. Downloads were around 3.1K to 4.3K weekly, while active users fluctuated but remained relatively stable, averaging between 28K and 34K.

BestSecret had a more modest performance in terms of downloads, with numbers ranging from 1.3K to 4.8K per week. The app's active users hovered around 16.4K to 19.9K, showing minor fluctuations but no significant growth.

MODIVO - Fashion store online saw its weekly downloads peak at about 2.6K in late January but then dropped to around 1.1K by the end of February. Active users, however, showed an upward trend, increasing from 2K at the end of December to approximately 6.4K by the end of March.

For more detailed insights and analytics, visit Sensor Tower's platform.